What your Blog needs...

To understand the need for ranks, lets first try to understand why advertisers pay bloggers to do reviews for their products and services. Why?

• Advertisers want to promote their products and increase their sales.
• Advertisers want to drive more traffic to their websites.
• Advertisers want to build more back links to their website and improve their search engine ranking.
• Advertisers want to get feedback and suggestions about their products and services.

Given what advertisers are looking for, your blog should be able to have the following to be able to satisfy their needs and wants and ultimately win more sponsored posts from them:

1. Traffic Traffic Traffic

Traffic is the lifeblood of every website and in most cases, traffic is the primary consideration of advertisers when choosing a blog to offer sponsored post to. This means, your blog is much more palatable to advertisers if it receives more traffic.

To gauge a blog’s traffic, Alexa and Compete are popularly used by advertisers. Both ranking systems provide them with a good estimate of a blog’s traffic. The lower your rank means the higher the traffic.

2. High Google Page Rank

Advertisers are also particular with the Google page rank of your blog. Usually, blogs with high Google page rank receive the most number of sponsored post offers. This is because most advertisers believe that blogs with high Google page rank are more frequently indexed and can give them higher link juice. A blog with high Google page rank can also give advertisers a higher search engine ranking and a higher Google page rank.

3. Inbound Links

Naturally, when you have a high Google page rank, you also have a lot of quality links pointing to your blog. Backlinks don’t only boost your blog’s rank but it’s also an indication of how much traffic your blog gets. For purposes of inbound links, advertisers use Technorati Blog Reaction and Technorati Authority. Other use backlink checking tools while other use Google and Yahoo! Search.

4. Feed Subscribers

The number of your feed subscriber is another important consideration that advertisers take into account when choosing a blog. A blog with a high number of feed subscriber means it is popular, interesting and or useful. Hence, the advertiser is more likely to get more benefits from.